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April Campaign: What's Next
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| TV Spots (require Windows Media Player) | Radio Spots (MP3 format) | ||
| Illegal Roadside Dumping (5.3 MB) | Hula (6.0 MB) | Junk-it Gameshow (951 KB) | Hula (936 KB) |
Print ads highlighted City services providing alternatives to illegal dumping. Click here to view a PDF file of the print ads which ran in The Honolulu Advertiser, Honolulu Star-Bulletin, MidWeek, and Honolulu Weekly.
Media Partners
Perry and Price led the discussion on illegal dumping every morning on KSSK radio and engaged the posse to help spot and report dumpers. KHON2 TV ran weekly stories on illegal dumping in the Aloha Aina segment Thursday evenings with more focus on solutions, including features on bulky item collection, how to junk your car for free, the Kapa‘a Quarry Road community coalition to "Bust-a-Dumper," Kama‘aina Kids "Opala for Kala" islandwide cleanup, and alternatives for the small contractor -- transfer and recycling at Island Demo.
During the campaign, KHON increased their news coverage with weekly morning interviews of key members of the Coalition, including the Mayor, State Attorney General, Deputy Director of the Department of Health, Director of the City's Environmental Services Department, the local head of the EPA Environmental Crimes Task Force, and Kamaaina Kids and Protect the Planet (the kid power in the effort).
Environmental Concern Line
The City’s Environmental Concern Line, 768-3300, and opala.org website operate as clearinghouse for reporting illegal dumping. By the end of April, City staff had cleared more than 120 reports. Over 95 of those sites are cleaned up; the rest are recent and still being pursued by the City and/or Department of Health. The collaborative effort among the government agencies -- City, State, EPA -- proved effective.
No arrests as yet, but there are numerous investigations in progress, all a result of increased public involvement.
Island breakdown of reported illegal dumpsites:
Ewa -- 2
Haleiwa -- 1
Honolulu (Hawaii Kai to Moanalua) -- 66
Kahaluu -- 2
Kahana -- 1
Kailua -- 7
Kaneohe -- 1
Kapolei -- 4
Kunia -- 3
Laie -- 1
Maili -- 1
Makaha -- 2
Makakilo -- 1
Pearl City -- 8
Punaluu -- 1
Wahiawa -- 1
Waialua -- 1
Waianae -- 10
Waimanalo -- 4
Waipahu -- 8
Partners and Events
Individual communities, the Department of Health, Environmental Protection Agency, the Attorney General’s Office, and the Honolulu Police Department are engaged in the campaign to collaborate on cleanup, enforcement and education.
Kama‘aina Kids
They'll be back next year to do it again.
The City collaborated with Kama‘aina Kids on their Opala for Kala/Cash for Trash fundraiser throughout the month of April. Three thousand children are being trained as Earth Protection Agents and were given cameras to capture incidents of illegal dumping around O‘ahu as they conducted cleanups.
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| Kama‘aina Kids had a good time putting the opala in its place at the recent Keehi Lagoon beach clean up. | The result of the clean-up. Way to go, Kama‘aina Kids! |
Click here to read a recent article about Enchanted Lake Elementary's "Earth Protection Agents" being sworn in.
Here is the Kama‘aina Kids Schedule of Events for Earth Month. (Click here to read the press release about Opala for Kala/Cash for Trash.)
| March 15-April 23 | ongoing | Laniakea YWCA | 25 kids to head up "Community Recycle Drive," by Laniakea YWCA After School Program (1040 Richards Street; across from Iolani Palace) |
| April 5-8 | 3-5 p.m. | Mililani Kids Clubhouse | 30 kids to head up Mililani "Community Recycle Drive," drop-off of recycled items at Mililani Kids Clubhouse (95-745 Hokuwelowelo Place) |
| April 7 | 12:30-3 p.m. | Kualoa Beach Park | 65 kids, beach litter clean-up by Kahuluu A+ |
| April 8 | 3:30-4:30 p.m. | Pop Warner Field and Mokapu Park | 100 kids, litter clean-up by Mokapu A+ |
| April 9 | 3-4:30 p.m. | Kalama Beach Park | 140 kids, beach litter clean-up by Kainalu A+ |
| April 14 | 2:30-4:30 p.m. | Keehi Lagoon | 240 kids, beach litter clean-up by Hickam, Mokulele, and Nimitz A+ programs |
| April 14 | 2:30-4:30 p.m. | Makaha Elem. | 70 kids, campus litter clean-up, beautification by Makaha A+ |
| April 14 | 2:45-4:30 p.m. | Alii Beach Park | 60 kids, beach litter clean-up by Wheeler A+ |
| April 14 | 3-4:30 p.m. | Kapunahala Elem. | 250 kids, campus litter clean-up, beautification by Kapunahala A+ |
| April 16 | 2:30-4:30 p.m. | Heeia Elem. | 150 kids, campus litter clean-up, beautification by Heeia A+ |
| April 16 | 2:30-4:30 p.m. | Ala Wai Park | 160 kids, campus litter clean-up, beautification by Ala Wai A+ |
| April 16 | 3-5 p.m. | Heeia Kea Pier | 150 kids, litter clean-up by Ben Parker, Puohala A+ |
| April 16 | 3-4:30 p.m. | Kalama Beach Park | 140 kids, beach litter clean-up by Kainalu A+ |
| April 16 | 3:30-4:30 p.m. | Lanikai Elem. | Campus litter clean-up, beautification by Lanikai A+ |
| April 16 | 3:30-4:30 p.m. | Kailua Beach Park | Beach litter clean-up by Lanikai A+ |
| April 21 | 2-4 p.m. | Kaleiopuu | 250 kids, campus litter clean-up, beautification by Kaleiopuu A+ |
| April 21 | 3-6 p.m. | Kailua Beach Park | 65 kids, beach litter clean-up by Enchanted Lake A+ |
| April 21 | 3-6 p.m. | Enchated Lakes area | 65 kids, storm drain stenciling by Enchanted Lake A+ |
| April 22 | 2:30-3:30 p.m. | St. Theresa School | 50 kids, campus litter clean-up by St. Theresa's Afterschool Program |
| April 22 | 2:30-4:30 p.m. | Laie Elem. | 40 kids, campus litter clean-up, beautification by Laie A+ |
| April 22 | 3-4 p.m. | Waimalu Elem. | 200 kids, storm drain stenciling and campus, canal, park litter clean-up by Waimalu A+ |
| April 23 | 3-4 p.m. | Petrie Park | 180 kids, litter clean-up, park beautification by Waialae A+ |
| April 23 | 3:30-4:30 p.m. | Pearl Harbor Elem. | 150 kids, campus litter clean-up, beautification by Pearl Harbor A+ |
Ewa Beach Weed and Seed Neighborhood Restoration
An ongoing project off to good start.
Entitled "Get Healthy Ewa Beach," residents of all ages gathered for a beach clean-up Saturday, April 17, 2004 (from 8:00 a.m. to noon) at Oneula Beach Park. Contact Kimberly Pine at 689-1713 for more information. Click here to read the press release about the upcoming beach clean-up.
Here is an article about the clean-up.
Nani O Waianae
Hawaii Metal Recycling is continuing to partner with
community groups around the island on metal collection events.
Leeward Oahu residents were encouraged to load up their trucks with their old metal appliances -- like refigerators, stoves, heaters, washers, dryers, and car parts -- and bring them down to the entrance of the Waianae Boat Harbor on Saturday and Sunday April 17-18, 2004 from 7:00 a.m. to 4:00 p.m. Nani O Waianae was paid for the total tonnage of metal collected during the two days. Hawaii Metal Recycling Company and Refrigerant Recycling, Inc. are partners for the event. Click here to read the press release about the event.
What's Next
We've only just begun, and the City is committed for the long term to combat illegal dumping. What should you know to do?
- Don't tolerate illegal dumping.
- Call 768-3300 or visit opala.org to report illegal dumping and get information on proper disposal and recycling.
- Question contractors working on your home about where they plan to dispose of the waste materials from your job. Beware of the unlicensed contractor with the low bid. He may not be paying the fees to properly dispose of the waste materials. You may find the roofing material or paint from your home dumped along a backroad.
Upcoming Training Conference on Illegal Dumping is being coordinated by the City, EPA, and the state Department of Health and planned for this fall. Content areas to include enforcement training, utilization of technology to identify and combat illegal dumping, effective community coalitions.